top of page

NO the “f” in fathom Travel is NOT a mistake!


It has been interesting, and amusing, to read the internet chatter about the fathom Travel logo, the meaning, and Fathom vs fathom – why a lower case f.  Which is correct?  AND… Why.

Doing my own internet / Google research I found:

The dictionary definition of fathom: 1)  a unit of length equal to six feet, chiefly used in reference to the depth of water. 2)  to understand a difficult problem (or person) 3)  to penetrate to the truth of; comprehend; understand 4)  to discover the meaning of a mystery, problem, etc); The original / Old English use of the word was ‘something that embraces,’ (plural) ‘the outstretched arms’; hence, a unit of measurement based on the span of the outstretched arms, later standardized to six feet.

On our recent B2B cruise to Dominican Republic, followed by Cuba, we got a chance to learn a bit more from Jason Maltais, Senior Sales Leader about the fathom Travel logo.

According to fathom Travel: “Our logo represents a person with their arms stretched open because we are opening ourselves up to the wider world around us in hopes of having a deeper / more complete understanding of our surroundings and ourselves.”

ALSO, according to fathom Travel, “A fathom, when referencing the noun just so happens to be about six feet, AND, that is the average hand/wingspan for a human adult.”  And, many see the bow of a ship in the logo – something I am sure the Graphic Designers were well aware of when designing the fathom Travel logo.

meaning of fathom logo

Slide courtesy of fathom Travel

The obvious – fathom = depth of water, problem solving, discovery, and outstretched arms.

What we learned:  the lower case ‘f’ is used in the logo.  It is lower case to represent humility.  The idea of “Humility” is at the forefront of how fathom Travel’s impact travel program is structured.  There is very specific meaning in how the program works.  We didn’t arrive at the pier in a Rolls Royce. We didn’t arrive bearing gifts. We didn’t arrive at the job site with a construction crew, a concrete truck, tools and a hierarchy of command….  We didn’t say “This is how we do it” or “this is the RIGHT way to do it”.  We did it their way – with many hands that make light work. With song and dance. We broke bread in a celebration upon completion. Everyone was equal. We worked with the homeowner, his children and his neighbors until the work was done 🙂 to volunteer with ‪#‎fathom‬ is a carefully thought out process where we EMPOWER the people to help themselves. We do the grunt work while they do more important stuff. We don’t build something and leave. We keep coming back week after week for a lasting impact….  We are not too good to help!  Architect Rob and I even learned a new construction technique. We are not forcing our culture upon them.  We are simply helping them do what they believe they need to do.  I mean really – how would you feel if a ship full of people arrived at your house to help you with your floor??  or if they arrived at your business to boost productivity?? or if they arrived at your house with a water filtration system so that you didn’t have to buy bottled water any more??  or if they arrived at your school to help you learn English?? The travelers are people taking time while on their vacation to get to know you – to work beside you – to learn about you!  In the process they learn about themselves…..

If that is not Humble, I don’t know what is!!

Now you can stop wondering about the lowercase “f” in “fathom” and start embracing the idea!

Many staff at Fathom Travel have started using an initial lower case letter in their signature to embrace this sense of humility.  We LIKE this!!!!   SO…   you will find an uppercase ‘F’ frequently used. especially where it is grammatically correct – like the first letter of a sentence.  But, in the spirit of humility we { lynn and rob } will continue to refer to them as fathom Travel – a humble, cruise based, organization helping others to Give.Play.Grow.

So if you have been wondering – Now you KNOW!

Please feel free to call us or ask a question in the comments.

We love to share our expertise and have not yet written it all here!  We’ve already been on a fathom Cruise!  We get it.

Rob and Lynn Belles are seasoned World Travelers

Gathering up the best experiences on Earth to share with you

for the purpose of inspiring you to go into the world with peace and kindness to learn about the rest of humanity………..

CLICK HERE for pricing and info – Call for details 🙂

If you found something here that inspired you or helped you plan your next cruise

Simply THANK us by booking with us or Donate below!

Donating helps cover the cost of producing the post that helps you and others! Just decide what the info was worth to YOU and click the Donate button below! Select an amount to Donate: $2$5$10$15$20$25

 Thank you for your interest in making an online gift. Giving a gift online is easy and secure.

Simply click the button above and give to your heart’s content!

No Gift is too Small and Every Gift Matters!

If you want to book instead, we have two easy to use booking sites


 (We always have the same pricing as everybody else and many times better!)

This is our Blog – Travel Like An Architect™ where we tell stories that help people navigate the world!

We travel to get away and to be together, to learn and to teach, to experience and become wise, to turn off the news and ignore the clock, to connect to the world in a peaceful way all while leaving a bit of our wealth with someone else who needs it more than we do.  We know you could do this too or we wouldn’t be promoting it.  Go ahead step out of your comfort zone and dream a little then let us show you just how affordable your dreams really are!

Call 815-516-0300 for more information!

Follow us on Social – Click the Icons in the footer

2 views0 comments


bottom of page